Crawford Frazer is a product marketing leader with more than a decade of experience translating complex products into compelling market positions, and turning those positions into pipeline. As Director of Product Marketing at EverDriven, he brings sharp GTM instincts and a collaborative, customer-centric approach to one of the most mission-driven spaces in education technology. Crawford’s career spans B2B and B2C environments across SaaS, energy, and technology sectors. He began in copywriting and communications, developing a strong foundation in messaging and audience-first thinking before moving into product marketing leadership. Over time he has built deep expertise across GTM strategy, competitive positioning, voice of customer, sales enablement, and marketing channel activation, working across geospatial software, workforce technology, energy platforms, and more. He is equally fluent in lead generation and nurturing, market research, and the cross-functional collaboration between product, sales, marketing, and customer success that makes GTM efforts actually land. Crawford’s strengths lie at the intersection of strategy and execution: crafting positioning that resonates, enabling sales teams to win, and building the bridges that turn product capability into market advantage.